How to use audio content to promote your book.
The audio industry, which includes audiobooks and podcasts, has been exponentially growing in the last couple of years. A plethora of avid listeners are eager to discover content that they have been looking for, and you, as an author who is trying to find innovative ways to promote your book, should explore the following these three strategies:
CONSIDER RELEASING AN AUDIOBOOK VERSION OF THE BOOK
An audiobook version of your book will not only broaden the audience for your book but will also boost sales of all other formats as it makes the book more visible on the retailers' websites.
SUBMIT PITCHES TO BE CONSIDERED A GUEST ON PODCAST
As you share your story and knowledge shared in your book to podcast listeners, they will both get to know and trust you and greatly value your expertise. As a quick example, about 71% of podcast listeners multitask as they listen to a podcast, meaning they will check your book online while listening to your interview. Ultimately, sharing your story builds momentum and helps you obtain a large part of your audience who will buy your book immediately.
USE AUDIO ON SOCIAL MEDIA CONTENT
There are several apps and softwares that can help you extract snippets of your audiobook and podcast interviews and turn them into highly engaging social media posts. Audio and video cannot be left out of the content strategy if you are really aiming for engagement.
As your audience tries to find ways to increase productivity while still consuming media that will support their knowledge and growth, there is no doubt that audiobooks and podcasts can be beneficial and offer advantages that other formats simply cannot.
The booming popularity of audiobooks and podcasts demonstrates that there is no type of content that should be ruled out. The successful stories range from children’s books to personal growth to highly-produced audio versions of fiction books and the millions of podcast episodes on the most various topics point the way to the future.
If you are considering or are already in the process of recording an audiobook or need assistance with securing podcast interviews, contact us. Your book could be someone’s favorite book.
Kristen & Maira