"Either write something worth reading
or do something worth writing."
~ Benjamin Franklin
Writing is a skill that all professionals must practice and develop to ensure success. As a business professional, you have almost certainly noticed that you need to effectively communicate with your audience. No matter how prepared you are and how unique your craft or message is, if you don’t know how to tell your story to your customers, you are out of the game.
Being a good writer and communicator will allow your readers to understand your testimony and message, what made you become who you are now, and most importantly, how valuable your knowledge and advice is. It reflects on your social media posts, your blogs and articles, and your podcast interviews. You have to be prepared to tell your story with confidence and clarity.
Your story is unique and sharing it is what makes your authority grow. It gives you the credibility you need to level up your business and inspire others. Writing itself can be explored in so many ways in the digital world nowadays, connecting you on an emotional level with your audience. From a short tweet to a long article on Linkedin, writing will bring to the surface the compassion and empathy you have for your readers.
Writing a book takes you even further because writing content with a desire to serve is always perceived by the readers and it is the magic sauce of your business. Being genuine and authentic will build a strong connection with your audience and create many new opportunities, so be sure to leave your ego out of this equation.
As humans, we are always looking up to a role model to guide us in our lives, and your story can make you the role model that someone is looking for. Writing with a purpose to help others will allow you to put yourself in your reader’s shoes and actually make an impact. So whether you are writing a short text, a social media post, your website copy, or ultimately a book, be genuine and the audience will follow you.
Reach out to PRESStinely Consulting for assistance on how to write and publish your book through our social media channels or visit us at www.PRESStinely.com.