As an author, the initial step of offering select chapters of your book for free on your website is a proven strategy to broaden your audience. This “free welcome gift’ serves two purposes: increasing your subscriber base and providing readers with a taste of your literary work. However, it's crucial to recognize that this tactic, while effective, only scratches the surface of your potential reach.
In the realm of reader engagement, savvy authors understand the importance of diversifying the resources offered alongside their book. Recognizing that there is no "one size fits all" when it comes to potential readers and providing an array of supplementary content is vital to engaging with your current audience and expanding your reach. Every reader is unique and has distinct interests, so offering various resources enables you to resonate with a broader audience.
Going beyond a singular free downloadable resource opens up avenues to connect with the diverse desires of potential readers. Furthermore, regularly changing the free content available is a dynamic strategy to encourage readers to download before the content evolves, creating a sense of anticipation. This practice not only broadens your pool of resources but also ensures that readers keep returning for fresh content, extending their engagement beyond the confines of your book.
To follow are a few examples of diverse content you can offer for free:
Journal Pages, Checklists, and Cheat Sheets
Provide practical tools that complement the themes or insights from your book, enhancing the readers’ experience.
Planners and Calendars
Offer organizational resources that align with the subject matter of your book, providing tangible value to your readers' daily lives.
Tutorials and Infographics
Break down complex concepts from your book into easily digestible visual formats, catering to different learning preferences.
Playlists and Audio Files
Create auditory experiences that resonate with the atmosphere or emotions portrayed in your book, appealing to readers' senses.
Deleted Chapters and Book 2 Teasers
Share exclusive content that didn't make it into the final cut or provide sneak peeks into upcoming releases, keeping your audience invested in your literary journey.
By offering this variety of resources, you aim to reach potential readers while ensuring your existing audience remains eager for more. The more your readers interact with this multifaceted content strategy, the higher the likelihood they will remember your book and your brand as a whole.
If you find yourself seeking guidance on selecting resources that effectively reach more readers and captivate your current audience, don't hesitate to reach out to us. We're here to help you navigate the exciting terrain of reader engagement and build lasting connections with your literary community.
Please visit PRESStinely.com and schedule a complimentary discovery call to discuss your author and publishing strategies.
Kristen & Maira